Established in 2021, OE creates luxury essentials in ethical wool that is as soft on you as it is on the planet.

OE is short for ONLY ESSENTIALS and was born from a desire for simplicity and a sense of slowing things down by producing only wardrobe essentials that are timeless, luxurious, and versatile in merino wool designed to last a lifetime.

Kristina Råström Brown, the founder, has over 20 years of experience working in the fashion industry in Stockholm and New York as a creative director for iconic brands. 

OE was designed and developed while Kristina was spending time in New Zealand with her Kiwi husband and researching the local Merino wool industry. The natural luxury and quality performance of Merino wool inspired her to create wardrobe essentials for everyday comfort.

From farm to finished garment, Kristina established a local supply chain, with traceable ZQ certified merino wool sourced from farms on the South Island to responsible manufacturing in Auckland, New Zealand.

We believe in conscious consumption that is mindful of our environment and our future.